Understanding European Mentalities

I am a native Dutch and was raised in the nice old university town of Leiden, about 40 kilometers south of Amsterdam. The Dutch are confident and pragmatic business people with a long trade tradition. The Dutch East India Company which has been established in 1602 was, for two centuries, […]

Time Is Money And Speed Is Key

Local European Teams Right From The Start! Market entry in Europe may be considered quite easy from an outsider point of view: Well, set up a Headquarter in the UK and let things develop. Many US startups with VC backing go that way and lots of them are quite successful. […]